What’s link bait, you ask?

Link bait is writing content that has a slight twist or controversial angle that will entice people to read it. But what is an SEO Specialist to do if your client sells shoe insoles, or some other hardly exciting product people use but never give a second thought thought to?

• Think about your audience. Who is your target audience? If you’re a cookware site targeting stay-at-home moms, write a press release or article about how certain substances found on pots and pans can make you sick. Just be sure it isn’t found on your site too!
• Something to promote? Did you just get a site redesign or add a new product line? Write about it!
• Off-Line Link Bait. Did Oprah just talk up the same brand of red high heels you sell on your site? Write a press release about it touting Oprah’s love for red heels, and why women everywhere should follow suit.
• More than keywords. Always remember that content is more than keywords and search engine rankings. Think about the people you’re writing for – you might not want to use urban slang if you’re targeting housewives. Write in a web-friendly way, and keep it concise.
• Use Social Bookmarking. Don’t wait for others to find your content, submit it to popular social bookmarking and news sites like digg.com, del.icio.us, sphinn, and Google News. Syndicate press releases through sites like PRWeb and PRNewsWire. Make sure your link bait gets into the right hands.