I know this might sound a bit snarky, but I always have to chuckle a bit when an SEO company outs itself as perhaps not knowing as much about SEO as they say they do. 1Choice4YourStore, a Yahoo! Store developer, blogged about a test they were developing to see how fast they could get indexed by Google, in their post “This is to prove how quickly we can get into google”.

Now, anyone who knows their stuff in SEO, and I would hope anyone selling SEO services would (pipedream, I know), would know that getting indexed by Google really isn’t that difficult anymore. The hard part is getting ranked by Google for competitive terms. When you have a new site, you should submit it and verify it through Google Webmaster Tools, but it’s most likely going to be just a matter of days before it’s indexed and ranked for it’s own url. If it takes longer, you could be facing penalization issues, but that’s another blog post.

The focus in SEO should be on the qualified traffic and revenue your site is receiving from your SEO efforts. We’re in the modern age, and there’s no longer much of a need to worry about your site not getting indexed. Once it’s indexed, worry about it being ranked for the competitive terms your audience is searching for. The Google Keyword Suggestion Tool is a great place to start.

Moral of the Day: Beware “Oh my gosh! Check out this crazy experiment that shows we know little about SEO!”.

And that is my evening rant. Goodnight, my wonderful readers