Q: Hi SEO Girl, I’ve been starting to work on my site’s SEO, and was wondering what I should focus on more, content or getting more links? – Andy, NC

A: Hey Andy, great question! My answer isn’t exactly as black and white as you’d like, I’m afraid. Both are, in my opinion and SEO experience, very important. The mantra of SEO in the past was that “Content is King” – I don’t believe this as true anymore. Yes, your site should have homepage and section page SEO copy, as well as an “Articles” or “Resources” section where you can craft interesting content that would propel a site owner to actually want to link to your site.

A synthesis of great content  that your readers can actually use, such as “how to” articles or advice is very important, but seeking out quality links is just as important. When I say “quality” links, I typically mean a link on an established site that receives a solid amount of traffic each month. You can seek out newer sites, too – just stay away from anything spammy looking. Look for non-competing sites and blogs in your industry and give them a call – show them you’re an actual person, and genuinely take an interest in their site. Taking the 5 minutes for a phone call will likely impress them beyond belief. Embracing social media sites like Facebook and Twitter and interacting with other users can help attain more links to your site, as well.

Hope that helps! Ask The SEO Girl your SEO question by emailing theseogirl@gmail.com