I’d like to go a bit more niche than “SEO for restaurants” on this one – I’ll cover the larger topic in another post, but this is all about coffee shops. I love coffee and relaxing in coffee shops, drinking americanos and reading a book or doing some work on my laptop. Every successful coffeeshop should have a website, and here’s some ways to not only enhance the site’s SEO, but to keep visitors coming back for more.

Coffee of the Day – Many coffee shops have daily coffee specials, whether it’s a special drink or type of coffee blend. Update the website every day with the special, and you’ll have visitors checking out the site regularly and stepping into your door more often.

Coffee Shop Approved – Chances are you some of your clientele have their own sites and blogs. Put up a sign in the shop and note on your site that you’ll gladly give them some publicity in the shop about their next event, or simply about their site or blog. In exchange, ask that they link to your site, and you may want to supply them with a “Coffee Shop Approved” type of banner. Create a “Local Loves” bulletin board in your shop, and list their website on the board.

Local Chatter – Anyone can read the newspaper, but what piques our interest is what people really think about the stories. Add a blog to the site and post short news bites, and ask people to respond, just as if they’re sitting across from each other sharing a cup of coffee. This will get the news of your site stirring, and can get the online media in your town noticing.

Social media – Social media is perfect for coffee shops. We suggest creating a Facebook Business Page and posting it in your shop. Chances are, your customers are on Facebook, so this gives them just another avenue to find you on!

Newsletters - Every local business should be engaging in e-mail marketing. Send out a weekly email about upcoming events, daily specials, and include a printable coupon for just that week. Include a few sentences asking readers to link to your site from their own site to help keep your local business alive and flourishing!

Hope this perks your coffee shop’s site up a bit (I know, I couldn’t resist the pun).