There’s been a lot of changes happening around me lately, contributing to my lack of posting, but also reminding me so much of the state of the SEO industry. I absolutely cannot imagine an SEO specialist who can’t adapt to change – you’d literally be left for dead while the industry continues to evolve. We do still have that in the form of shadey SEO people who simply submit their client’s sites to tons of spammy directories, or even worse, comment on random blogs for a (meaningless) link. But as SEO becomes more of a tech household word and site owners learn more about what makes SEO tick, we’re all going to need to adapt to the changing times and focus on the big R: “Results”.

Two years ago “Twitter” was just a random mumbling of words, and today even my mom knows what Twitter is. We’ll be seeing this more and more, and we need to accept these changes, weed out the “flash in the pan” sites, and concentrate on using these new strategies to see success, as well as be masters at the foundation of SEO. Have no fear – SEO specialists who are continually moving ahead, while knowing the in’s and out’s of the basics, will prevail.