So say you check out a blog or website and are asked to describe that website in 20 random words. Most likely, your word choices will be a little all over the place, but they’ll probably tie together enough to form a picture on what the blog is mostly about. This is the same concept as a “tag cloud” – a tag cloud is simply a collection of main themes on a blog or website – often seem a bit disjointed, but actually do go together to form an idea of what you mainly talk about on your blog.

There’s tons of tag cloud generators out there, and I recently used Wordle to generate a tag cloud for The SEO Girl blog, only the very best blog out there, of course (just nod along). The larger the font in a tag cloud, the more often you talk about that topic or theme. For The SEO Girl, I’m big on “SEO” of course, another was “industry” which makes sense, “blog”, “search”, and “PageRank”. Nearly all the words in my tag cloud related to the search industry, so it looks like despite my rambling posts, I’m on track! I encourage you to do the same with your blog or website – it’ll allow you to get a quick snapshot on the theme of your blog posts to be sure the big topics on your blog are actually what you want them to be, and if the keyword phrases you’d like to rank for on your website show up in a larger font in your tag cloud, chances are you’re on target with your SEO keyword targeting. Happy tag clouding!

Check out The SEO Girl blog’s tag cloud, courtesy of Wordle. Note how “love” is inside the “S” in SEO – how true for me!