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Ask The SEO Girl: Should My Page Title Include My Website’s Name?
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November 8th, 2009Ask The SEO Girl, SEO Site Design, SEO TipsYes, yes, and a thousand more yes’s to this question! The page title, or meta title, are the words in the blue bar at the top of your Internet browser, or the words engulfed by <title> in the source code for a website. Including one or two keyword phrases that are relevant for your site in your page title is a common SEO best practice, and as long as it’s not abused, actually does contribute quite well to a website being ranked for those keyword phrases, particularly the keywords in the homepage page title.
I recently heard an SEO say that they prefer not to put the site’s name in the page title. I strongly disagree – creating a page title similar in structure to: Keyword Phrase 1 and Keyword Phrase 2: Site.com, is a must for the following reasons:
- Reinforce Branding – In an age where searchers want to find the lowest price product, and want to find it fast, you need to do everything possible to instill your brand name in their minds. Adding it to your page title keeps it right in front of their eyes as they flip through your website.
- Search Result Listings – A search engine will typically pull your site’s page title as the title of a search engine results page listing. Imagine seeing a slew of search results, all with relatively generic, keyword-rich titles. Then, you spot one that includes keyword phrases, but also has the site’s brand name. Wouldn’t you be more inclined to click on the one with the brand name?
- Bookmarking – Whether it’s social bookmarking or simply bookmarking a site to your Internet browser, the bookmarked listing for a site usually is pulled from the site’s page title. Once again, branding is everything, and when the person who just bookmarked 10 relatively similar sites goes back to look at their list, their eye, and mouse, is going to be attracted to the one that has a brand name listed.
Including your website’s brand name in your site’s page title is a practice that only makes sense. When you’re at the mall, do the stores have “Clothing Store”, “Clothing Store 2″, “Bath Store”, “Bath Store 2″, and “Shoe Store” on their marquees? Nope. They distinguish themselves from each other by highlighting their brand names wherever they can, and that’s what sticks in our minds and has us stepping into their stores again and again.
17 Responses to “Ask The SEO Girl: Should My Page Title Include My Website’s Name?”
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[...] Title: Check out my previous post, “Ask The SEO Girl: Should My Page Title Include My Website’s Name?”, about adding your brand name to each page title on your website, along with a keyword phrase [...]
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great post!!!
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Hi,
nice post! I followed this strategy right away and put my brand name – TBTG (TurnBackToGod) in my sites page title.
God Bless You
GeorgyN
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Great post! I bet you put a lot of research into it.
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Hi just came across your blog and i thank you for your story it was informative. I am interested about doing link building for my site too. Have you used the scrapebox.com program? If so is it good? If not then what is the best program? Thank you.
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Hey, had some issues with it showing up first in firefox but after refresh all was good
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What are the best SEO Tools on the market today? i have some off page optimization checker in hand.’-,
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