If you’ve met me in real life, you’ve probably seen me whip out a tube of berry Yes To Carrots lip balm (several hundred times) or heard me talk about their sister brand, Yes To Tomatoes, and how much I love it. I’ve been to the Yes To Carrots website, Twitter, and Facebook, many many times, and like any SEO worth her salt, there’s some things we notice a bit differently about a website. Yes To Carrots has an exceptional social marketing campaign and overall brand personality, and they’re definitely a brand to keep an eye on! (Fellow SEO girls – you must check out their body butter, so wonderful.)

Homepage Image: The first thing you’ll notice about the site is the very attractive homepage. The second thing: it’s all an image, oh no! A search engine is basically glossing over this page as they can’t read images. Ideally, the page should be balanced with an adequate amount of SEO-friendly text and images. Plus, visitors utilizing screen-readers to access the page will be able to identify what’s actually on the Yes To Carrots page.

The homepage does include image alt tags, which is great, but be sure they’re in a consistent format. Some read “Body Butter”, while others read “hand_and_elbow_cream”. A very small point, but great for consistency and having a clean website.

Page Title: Check out my previous post, “Ask The SEO Girl: Should My Page Title Include My Website’s Name?”, about adding your brand name to each page title on your website, along with a keyword phrase you’d like to rank for. Their homepage page title includes the Yes To Carrots brand name, but their interior pages lack it. Go for consistency and branding and add that brand name in!

Twitter.com/YesToCarrots: This is an example of a company Twitter page done so right. They’ve identified a brand personality of embracing a refreshing, healthy lifestyle, with an optimistic outlook. From their own tweets to the posts they decide to retweet, their Twitter posts reflect this personality. They don’t just tweet to tweet – they do it with a purpose, and they do it well.

Facebook.com/YesToCarrots: They convey that same vibrant personality on Facebook. We’d like to see them have different posts on Twitter and Facebook, but we applaud them for keeping their page updated, posting new status messages, adding photos, and posting new discussion topics. Their loyal fan base has responded back by embracing how active they are on social platforms and interacting with them.

Yes To Carrots is an exciting brand with products that meet and way exceed what’s said in their marketing messages. They can benefit from some SEO improvements, but their social media campaign sets the bar, and sets it high, for what a successful social campaign should be. Now time to re-apply my berry lip balm and get started on more SEO copy!